Let’s start with what an online merchant account can do for your customers. You may have experienced a situation in which you were asked to pay for something online via check or cash, or even through a sketchy-sounding third party. None of these payment methods quite inspire the same amount of confidence as being able to pay up front with a credit card online, and then immediately see that whatever it is you have paid for has been shipped to you or made available to you. It’s simply a quicker and more trustworthy system, and seems more professional on the part of the merchant from whom you are buying. If a website offers a credit card payment service, we are generally more likely to think of that website as a legitimate and professional store or business.
A merchant account can also benefit you as a business owner. The obvious perk is that as customers begin to trust you more, and as they find quick and easy ways of paying you, your sales will almost definitely increase. More trust means more returning customers, and more customers means more sales. In fact, statistics even show that websites with merchant accounts tend to have better sales rates than others. The other benefit, for you as the owner or businessman, is that you will never have to deal with bad or bouncing checks, or faulty cash payments. A credit card will either work or it won’t, meaning that transactions will only go through if legitimate. Ultimately, if you’re trying to sell a service or product online, a merchant account on your website is almost too helpful a feature to ignore.
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